To produce visually appealing, design-related packaging for McAuslan’s new Rule of Thirds beer cans, the target audience being young creatives with an eye for simple, clean design and flavour
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A focus on the word “Thirds” led to a variety of possible visual directions for the labels, some based primarily on numbers and typography, others on forms and geometric shapes. As for the containers, several different prototypes were designed and tested for each of the concepts.
The final concept was inspired by the rule of thirds in photography and design, a basic principle which involves horizontally and vertically dividing an image in thirds to create a well-balanced composition that young designers would appreciate. A simple colour palette was selected to represent a refined taste.